The rise of artificial intelligence (AI) has brought about many advancements
and benefits to different industries. In the world of marketing, AI has also made
a significant impact, particularly in copywriting. However, there is still a
common misconception that AI will replace human copywriters. This training
course aims to dispel this myth and show how humans can use AI technology to
enhance their copywriting skills and strategies.
In this course, participants will learn the fundamentals of AI technology and its
capabilities in copywriting. They will also discover how to effectively integrate
human touch into AI-assisted copywriting to produce more compelling and
impactful content. This training course is designed for professionals involved in
marketing and advertising, specifically those who are responsible for creating
written content such as copywriters, content strategists, social media managers,
and digital marketers. This training course aims to equip participants with the
knowledge and skills necessary to effectively integrate human touch into their
use of AI technology in copywriting. With this approach, they can produce highquality, personalized, and impactful content that resonates with their target
audience. Through this course, they will also gain an understanding of ethical
considerations in using AI technology and how it can be used responsibly in
marketing. By the end of the training, participants will have a better grasp of
how humans and AI can work together for more effective and efficient
copywriting strategies.