Social media journalism is an increasingly important element of modern news and
information gathering. As traditional journalism channels become less dependable,
journalists are turning to social networks such as Twitter, Facebook, Instagram,
and Pinterest to supplement their research. This Social Media Journalism Training
Course provides a comprehensive introduction to the techniques used by
professional journalists to source new stories from social media sources. It covers
everything from identifying key influencers in a certain area of interest, to building
online relationships with key people in an industry, to utilizing monitoring tools for
discovering breaking news on social media. Participants will learn how to create
engaging and shareable content that resonates with target audiences – both on
traditional news platforms and across different social networks – as well as best
practices for keeping up to date on industry trends. This course also teaches
essential skills for verification and accuracy in the digital age, such as using photos
effectively, using search engine optimization (SEO) strategies for maximum
exposure, and avoiding misinformation and false reporting.