Artificial Intelligence & Personalization Marketing training course is designed to help marketers
and organizations develop the skills to create campaigns that are tailored specifically to each
customer.
This course will cover the fundamentals of Artificial Intelligence (AI) and Machine Learning in
marketing, as well as how to use AI algorithms and tools to personalize content, targeting and
messaging for maximum impact.
We will explore how AI can be used in digital marketing, email campaigns, customer
segmentation, predictive analytics and more.
The course also provides hands-on experience with popular AI tools such as Google’s Dialog
flow, IBM Watson Studio and SAP Leonardo ML. By the end of this training, students will
understand how AI can provide insights into customer behaviour and develop smart automation
solutions for cost effective campaigns that deliver better results.