Good morning, everyone and welcome to our training course on Public Relations in
the Digital Age. This course will explore the immense changes that have taken place
in the field of public relations due to the rise of new digital technologies, and how
organizations can make use of these opportunities to increase their visibility and
reputation management. We will cover a range of topics including digital PR
strategies, e-reputation management, social media tactics, content creation and
optimization, as well as monitoring tools. After this course you should be equipped
with the essential knowledge needed to effectively utilize Digital PR & PA in your
organization’s communication endeavours.
I’m looking forward to an interactive session with you all and I hope that together
we can all gain valuable insights from this training!