Social Media Marketing is an exciting and expanding field that has become a vital
component of any successful business plan. This course provides an in-depth look at
the principles and practices of effective social media marketing. You will learn to
identify key audiences, craft powerful messages, create engaging content and
measure the impact of your campaigns. Through lectures, case studies, workshops
and guest speakers, you will gain the knowledge necessary to grow your brand’s
presence on social media while driving conversions. You’ll also learn how to use
platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn to reach
potential customers across multiple channels. Finally, you’ll leave this course with
valuable insights into how to integrate your digital marketing strategy with
traditional marketing methods for maximum results.