This training course is designed to introduce participants to the fundamentals of Artificial
Intelligence (AI) in Public Relations. AI is increasingly being used to automate and streamline
PR processes, and this course will provide an overview of how it can be used in a variety of
contexts. Topics covered include the different types of AI technology, how to design solutions for
improved efficiency in public relations activities, as well as ethical considerations when
deploying AI.
Throughout the course, participants will gain hands-on experience designing solutions utilizing
artificial intelligence, while also learning best practices for successfully integrating AI into
existing processes.
By the end of this training, participants should understand the role that AI plays in public
relations and be able to apply their new knowledge and skills with confidence.