Influencer Marketing Strategy is a comprehensive book that covers the fundamentals of
how to develop an effective influencer marketing strategy. This book will help you build
the essential skills and understanding necessary to succeed in the fast-growing world of
digital and social media marketing, allowing you to leverage success through powerful
collaborations with industry influencers.
You will learn everything from researching influencers and creating an effective financial
model, to building relationships with them and measuring campaign performance.
Throughout this book, our experienced instructors will provide insights into best
practices for managing both short-term campaigns and long-term programs. Through
case studies, hands-on activities, discussion forums, and open dialogue sessions,
students will gain valuable knowledge about strategies for collaborating with influential
personalities within their industries.
In addition to offering practical tips on developing customised influencer strategies for a
variety of audiences and products, we’ll also cover topics such as copyright law;
legalities associated with working with sponsors; guidelines for accurately measuring
results; leveraging data analytics when analysing campaigns; understanding ethical
considerations related to product recommendations; developing different types of
partnerships—and more.
At the end of this book, you’ll leave better equipped to combine your unique ideas with
sound strategies when crafting successful influencer outreach initiatives that drive real
results